{"product_id":"against-speed","title":"Against Speed","description":"\u003ch1\u003eLAUNCHING AGAINST SPEED\u003c\/h1\u003e\n\u003ch2\u003eA Founder’s Guide to Building a Fashion Business\u003c\/h2\u003e\n\u003ch3\u003eBuilding Fashion Brands That Last\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eNow Available on Amazon · Hardcover · October 2026\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHouse of Numbat is pleased to announce the publication of \u003c\/strong\u003e\u003cem\u003e\u003cstrong\u003eAgainst Speed: A Founder’s Guide to Building a Fashion Business\u003c\/strong\u003e\u003c\/em\u003e\u003cstrong\u003e, a new 547-page hardcover book published under the House of Numbat name by Numbat Books, Norfolk, England.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCreated for fashion entrepreneurs, independent designers, emerging clothing brands and established business owners, \u003cem\u003eAgainst Speed\u003c\/em\u003e offers a practical approach to developing, managing and strengthening a fashion business.\u003c\/p\u003e\n\u003cp\u003eIts central message is simple:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuilding a successful fashion brand is not about moving faster. It is about making better decisions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eWhy Against Speed?\u003c\/h3\u003e\n\u003cp\u003eThe contemporary fashion industry often celebrates speed.\u003c\/p\u003e\n\u003cp\u003eNew collections, new products, new technologies and constant commercial pressure encourage businesses to move quickly, sometimes before the foundations of their operations are secure.\u003c\/p\u003e\n\u003cp\u003eYet speed alone does not create a lasting company.\u003c\/p\u003e\n\u003cp\u003eA fashion business must understand its customers, develop products responsibly, manage manufacturing, control costs, protect cash flow and build relationships based on trust.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAgainst Speed\u003c\/em\u003e examines these responsibilities through the practical decisions faced by founders and business owners.\u003c\/p\u003e\n\u003cp\u003eIt encourages readers to question assumptions, prepare carefully, learn from experience and develop the judgement required for long-term success.\u003c\/p\u003e\n\u003ch3\u003eFrom an Idea to a Fashion Business\u003c\/h3\u003e\n\u003cp\u003eThe book is organised into three parts, allowing readers to approach it according to their stage of business development.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePart I — Building the Foundations\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor those beginning their first fashion business, Part I provides a structured journey through the early decisions that shape a brand.\u003c\/p\u003e\n\u003cp\u003eIt encourages founders to understand their business before committing resources to product development and production.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePart II — Understanding and Improving the Business\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor brands already operating, Part II serves as a diagnostic guide.\u003c\/p\u003e\n\u003cp\u003eReaders are encouraged to examine their existing decisions, identify weaknesses and consider what must change.\u003c\/p\u003e\n\u003cp\u003eRather than offering simple formulas, the book helps founders understand problems before choosing solutions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePart III — Building Long-Term Strength\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor more established companies, Part III considers the structures that support continuity and responsible growth.\u003c\/p\u003e\n\u003cp\u003eSubjects include customers, finance, cash flow, employees, systems, brand protection, international development, continuous improvement and leadership.\u003c\/p\u003e\n\u003cp\u003eTogether, the three parts demonstrate how the decisions made during a company's earliest stages can develop into lasting organisational capabilities.\u003c\/p\u003e\n\u003ch3\u003eA Practical Working Manual\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003eAgainst Speed\u003c\/em\u003e was not written simply to be read once and placed on a shelf.\u003c\/p\u003e\n\u003cp\u003eIt is intended to remain useful throughout the development of a fashion business.\u003c\/p\u003e\n\u003cp\u003eReaders are encouraged to return to individual chapters when circumstances change, compare forecasts with actual results, reconsider earlier assumptions and record what they have learned.\u003c\/p\u003e\n\u003cp\u003eA business develops.\u003c\/p\u003e\n\u003cp\u003eThe questions develop with it.\u003c\/p\u003e\n\u003cp\u003eThe purpose of the book is not to provide every answer or remove every uncertainty.\u003c\/p\u003e\n\u003cp\u003eIt is to help founders become more capable of making informed decisions for themselves.\u003c\/p\u003e\n\u003ch3\u003eThe House of Numbat Philosophy\u003c\/h3\u003e\n\u003cp\u003eThe principles explored in \u003cem\u003eAgainst Speed\u003c\/em\u003e reflect the wider philosophy of House of Numbat: respect for materials, responsible production, thoughtful design and the importance of building something intended to last.\u003c\/p\u003e\n\u003cp\u003eThese principles also inform the work of Numbat Studio, the House's fashion development and garment manufacturing consultancy.\u003c\/p\u003e\n\u003cp\u003eThrough the book, this approach is presented as a practical framework for founders who wish to develop their businesses with greater confidence, discipline and independence.\u003c\/p\u003e\n\u003cp\u003eThe message is not that businesses should avoid change or progress.\u003c\/p\u003e\n\u003cp\u003eIt is that progress must be understood, prepared for and supported by sound decisions.\u003c\/p\u003e\n\u003ch3\u003eNever Confuse Speed with Progress\u003c\/h3\u003e\n\u003cp\u003eFashion changes. Technology changes. Markets change.\u003c\/p\u003e\n\u003cp\u003eBut the fundamental responsibilities of building a lasting business remain remarkably consistent.\u003c\/p\u003e\n\u003cp\u003eThink clearly.\u003c\/p\u003e\n\u003cp\u003ePrepare carefully.\u003c\/p\u003e\n\u003cp\u003eLearn continuously.\u003c\/p\u003e\n\u003cp\u003eTreat people with respect.\u003c\/p\u003e\n\u003cp\u003eProtect your reputation.\u003c\/p\u003e\n\u003cp\u003eNever stop improving.\u003c\/p\u003e\n\u003cp\u003eAnd never confuse speed with progress.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOne decision at a time.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThat is the philosophy of House of Numbat.\u003c\/p\u003e\n\u003cp\u003eAnd that is why this book is called \u003cem\u003eAgainst Speed\u003c\/em\u003e.\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003eDiscover Against Speed\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAGAINST SPEED\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eA Founder’s Guide to Building a Fashion Business\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHardcover · 547 pages · English\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePublication date: 25 October 2026\u003c\/p\u003e\n\u003cp\u003eAmazon UK listed price: £29.95\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.amazon.co.uk\/dp\/B0HPCWKFSX\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.amazon.co.uk\/dp\/B0HPCWKFSX\u0026amp;source=gmail\u0026amp;ust=1793637736029000\u0026amp;usg=AOvVaw3cVSc8Z1LAzMkEPRxolHC9\" target=\"_blank\"\u003e\u003cstrong\u003eDiscover Against Speed on Amazon UK\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003ePublished under the House of Numbat name by Numbat Books\u003cbr\u003eNorfolk, England\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eRead first. Consult second. Build with confidence.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eAgainst Speed: A Founder’s Guide to Building a Fashion Business\u003c\/p\u003e\n\u003cp\u003eNumbat Books · October 2026\u003c\/p\u003e\n\u003cp\u003e547 pages · Hardcover\u003c\/p\u003e\n\u003ch2\u003e£29.95\u003c\/h2\u003e\n\u003cp\u003eAmazon UK listed price\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.amazon.co.uk\/dp\/B0HPCWKFSX?utm_source=chatgpt.com\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.amazon.co.uk\/dp\/B0HPCWKFSX?utm_source%3Dchatgpt.com\u0026amp;source=gmail\u0026amp;ust=1793637736029000\u0026amp;usg=AOvVaw3bhUMkPi16md6firwon82J\" target=\"_blank\"\u003eView the book on Amazon UK\u003c\/a\u003e\u003c\/p\u003e","brand":"House of Numbat","offers":[{"title":"Default Title","offer_id":60095981912389,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1041\/5082\/7333\/files\/Against_Speed__A_Scholar_s_Library_Still_Life_c09a2a67-30b8-4053-b7f6-19428f82a642.png?v=1793873034","url":"https:\/\/houseofnumbat.com\/products\/against-speed","provider":"House of Numbat","version":"1.0","type":"link"}